Side by side

Britannia NutriChoice 5 Grain Digestive vs RiteBite Max Protein Ultimate Choco Berry

Both products are scored on the same eleven per-100g factors, so every figure below is directly comparable. Neither is recommended over the other - the numbers are shown so you can weigh the ones that matter to you.

Britannia · Food & Beverages

Britannia NutriChoice 5 Grain Digestive

45/100

A multigrain digestive declared as 45% refined wheat flour with 14% cereal products - ragi flour, rolled oats, corn flakes and rice flour - plus 6% wheat bran and 0.4% honey. It is the multigrain tier of the NutriChoice range and sits between the plain digestive and the sugar-free Zero. Note that despite the multigrain positioning the base is still maida, not atta, which is the distinction a comparison page should draw against the Zero variant. Britannia publishes the declaration and the 200 g carton's nutrition panel image; that image has now been read and the nine values below are the carton's own.

Full breakdown

RiteBite Max Protein · Food & Beverages

RiteBite Max Protein Ultimate Choco Berry

84/100

The top tier of RiteBite's bar range, a 100 g bar delivering 30 g of protein from a 38% blend of soy nuggets, whey protein concentrate and calcium caseinate, with 17% fructooligosaccharide fibre, 7.5% cranberries and a 6% no-added-sugar strawberry preserve. The pack panel gives 336 kcal, 30 g protein, 46.6 g carbohydrate of which only 2.8 g sugars, 10 g fibre, 10.6 g fat of which 2.8 g saturated, and 125 mg sodium per 100 g. On protein per 100 g and on sugar it is the strongest bar in this file; the sweetness comes from maltitol.

Full breakdown

Score breakdown, factor by factor

Each factor is scored 0-100 against the published thresholds, then weighted into the overall score. The highlighted side is the higher factor score, not a recommendation.

Metric	Britannia NutriChoice 5 Grain Digestive	RiteBite Max Protein Ultimate Choco Berry
Ingredients	90 /100	80 /100
Protein	50 /100	100 /100
Fibre	50 /100	90 /100
Added Sugar	40 /100	100 /100
Calories	30 /100	80 /100
Saturated Fat	30 /100	70 /100
Total Sugar	40 /100	100 /100
Sodium	50 /100	70 /100
Processing	40 /100	50 /100
Total Fat	30 /100	70 /100
Carbohydrates	30 /100	70 /100

Nutrition, per 100g

Per 100g, which is the basis both packs declare and the only one on which two products can be compared directly - why that matters.

Metric	Britannia NutriChoice 5 Grain Digestive	RiteBite Max Protein Ultimate Choco Berry
Calories	479 kcal	336 kcal
Protein	7.7 g	30 g
Carbohydrates	70.5 g	46.6 g
Total sugar	20.3 g	2.8 g
Added sugar	18.9 g	0 g
Fibre	6 g	10 g
Total fat	19.8 g	10.6 g
Saturated fat	9.4 g	2.8 g
Sodium	241 mg	125 mg

Ingredients

Britannia NutriChoice 5 Grain Digestive

Refined Wheat Flour (Maida) (45%), Sugar, Refined Palm Oil, Cereal Products (14%) (Ragi Flour, Rolled Oats, Corn Flakes & Rice Flour), Wheat Bran (6%), Milk Solids, Raising Agents [503(ii), 500(ii)], Iodised Salt, Emulsifiers [322(i), 472e & 471], Honey (0.4%) and Nature Identical & Artificial (Vanilla) Flavouring Substances

RiteBite Max Protein Ultimate Choco Berry

Protein Blend (38%) (Soy Nuggets, Whey Protein Concentrate, Calcium Caseinate), Dietary Fiber (17%) (Fructooligosaccharide), Dark Compound No Added Sugar (12%) (Maltitol, Edible Vegetable Fat (Hydrogenated), Cocoa Solids, Milk Solids, Emulsifier (Soy Lecithin)), Maltitol, Cranberries (7.5%), Rice Bran Oil, Strawberry Preserve (6%) (No Added Sugar)

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Reading the numbers

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