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Britannia NutriChoice Thin Arrowroot vs Phab Mocha Nut Fudge Protein Bar

Both products are scored on the same eleven per-100g factors, so every figure below is directly comparable. Neither is recommended over the other - the numbers are shown so you can weigh the ones that matter to you.

Britannia · Food & Beverages

Britannia NutriChoice Thin Arrowroot

44/100

A thin light biscuit declared as 70% refined wheat flour with edible starches at 2.7% maize and just 0.1% arrowroot - so the arrowroot in the name is a trace ingredient. It carries a permitted natural colour 150d and artificial biscuit and butterscotch flavouring. It sits in the NutriChoice range on lightness rather than on fibre, which distinguishes it sharply from the two digestives above it in this file. Britannia publishes the declaration and the pack's nutrition panel image; that image has now been read and the nine values below are the pack's own.

Full breakdown

Phab · Food & Beverages

Phab Mocha Nut Fudge Protein Bar

84/100

A 65 g bar that Phab markets as carrying 21 g of protein, 8 g of fibre and zero added sugar. The panel gives 374 kcal, 32.3 g protein, 42.5 g carbohydrate of which 11.5 g sugars, 12.2 g fibre, 11.2 g fat of which 4.5 g saturated, and 235 mg sodium per 100 g - the second-highest protein density in this file behind The Whole Truth Hazelnut, at two thirds of its calories. Phab's own domains do not resolve, so no brand image and no ingredient declaration could be obtained.

Full breakdown

Score breakdown, factor by factor

Each factor is scored 0-100 against the published thresholds, then weighted into the overall score. The highlighted side is the higher factor score, not a recommendation.

Metric	Britannia NutriChoice Thin Arrowroot	Phab Mocha Nut Fudge Protein Bar
Ingredients	80 /100	100 /100
Protein	50 /100	100 /100
Calories	50 /100	70 /100
Saturated Fat	50 /100	60 /100
Added Sugar	30 /100	100 /100
Processing	70 /100	100 /100
Total Fat	60 /100	60 /100
Total Sugar	40 /100	60 /100
Sodium	50 /100	50 /100
Fibre	10 /100	100 /100
Carbohydrates	20 /100	70 /100

Nutrition, per 100g

Per 100g, which is the basis both packs declare and the only one on which two products can be compared directly - why that matters.

Metric	Britannia NutriChoice Thin Arrowroot	Phab Mocha Nut Fudge Protein Bar
Calories	451 kcal	374.15 kcal
Protein	7.7 g	32.31 g
Carbohydrates	78.5 g	42.46 g
Total sugar	20.1 g	11.54 g
Added sugar	19.5 g	0 g
Fibre	0 g	12.15 g
Total fat	11.8 g	11.23 g
Saturated fat	5.5 g	4.46 g
Sodium	247 mg	234.92 mg

Ingredients

Britannia NutriChoice Thin Arrowroot

Refined Wheat Flour (Maida) (70%), Sugar, Refined Palm Oil, Edible Starches (Maize 2.7% & Arrowroot 0.1%), Milk Solids, Raising Agents [503(ii) & 500(i)], Invert Sugar Syrup, Iodised Salt, Emulsifiers (322 & 472e), Dough Conditioner (223) and Improver [1101(i)]. Contains permitted natural food colour (150d) and added flavours (artificial flavouring substances - biscuit and butterscotch)

Phab Mocha Nut Fudge Protein Bar

No ingredient list recorded. Missing data, not a clean label - why the distinction matters.

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Reading the numbers

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