Side by side

RiteBite Max Protein Ultimate Choco Berry vs The Whole Truth Protein Bar Cranberry

Both products are scored on the same eleven per-100g factors, so every figure below is directly comparable. Neither is recommended over the other - the numbers are shown so you can weigh the ones that matter to you.

RiteBite Max Protein · Food & Beverages

RiteBite Max Protein Ultimate Choco Berry

84/100

The top tier of RiteBite's bar range, a 100 g bar delivering 30 g of protein from a 38% blend of soy nuggets, whey protein concentrate and calcium caseinate, with 17% fructooligosaccharide fibre, 7.5% cranberries and a 6% no-added-sugar strawberry preserve. The pack panel gives 336 kcal, 30 g protein, 46.6 g carbohydrate of which only 2.8 g sugars, 10 g fibre, 10.6 g fat of which 2.8 g saturated, and 125 mg sodium per 100 g. On protein per 100 g and on sugar it is the strongest bar in this file; the sweetness comes from maltitol.

Full breakdown

The Whole Truth · Food & Beverages

The Whole Truth Protein Bar Cranberry

66/100

A 52 g bar in The Whole Truth's range, built to the brand's stated rule that every ingredient is named on the front of the pack. The panel gives 452 kcal, 23.1 g protein, 40.8 g carbohydrate of which 28.1 g sugars, 4.2 g fibre, 22.7 g fat of which 6.2 g saturated, and 3.7 mg sodium per 100 g. That sodium figure is effectively zero and is the lowest in this file by a wide margin, consistent with a bar that adds no salt. The ingredient declaration could not be retrieved from any source, which is an unusual gap for this brand.

Full breakdown

Score breakdown, factor by factor

Each factor is scored 0-100 against the published thresholds, then weighted into the overall score. The highlighted side is the higher factor score, not a recommendation.

Metric	RiteBite Max Protein Ultimate Choco Berry	The Whole Truth Protein Bar Cranberry
Added Sugar	100 /100	100 /100
Protein	100 /100	90 /100
Fibre	90 /100	20 /100
Calories	80 /100	50 /100
Ingredients	80 /100	100 /100
Total Sugar	100 /100	20 /100
Saturated Fat	70 /100	40 /100
Carbohydrates	70 /100	70 /100
Sodium	70 /100	100 /100
Total Fat	70 /100	30 /100
Processing	50 /100	100 /100

Nutrition, per 100g

Per 100g, which is the basis both packs declare and the only one on which two products can be compared directly - why that matters.

Metric	RiteBite Max Protein Ultimate Choco Berry	The Whole Truth Protein Bar Cranberry
Calories	336 kcal	451.92 kcal
Protein	30 g	23.08 g
Carbohydrates	46.6 g	40.77 g
Total sugar	2.8 g	28.08 g
Added sugar	0 g	0 g
Fibre	10 g	4.23 g
Total fat	10.6 g	22.69 g
Saturated fat	2.8 g	6.15 g
Sodium	125 mg	3.65 mg

Ingredients

RiteBite Max Protein Ultimate Choco Berry

Protein Blend (38%) (Soy Nuggets, Whey Protein Concentrate, Calcium Caseinate), Dietary Fiber (17%) (Fructooligosaccharide), Dark Compound No Added Sugar (12%) (Maltitol, Edible Vegetable Fat (Hydrogenated), Cocoa Solids, Milk Solids, Emulsifier (Soy Lecithin)), Maltitol, Cranberries (7.5%), Rice Bran Oil, Strawberry Preserve (6%) (No Added Sugar)

The Whole Truth Protein Bar Cranberry

No ingredient list recorded. Missing data, not a clean label - why the distinction matters.

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Reading the numbers

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