Side by side

RiteBite Max Protein Ultimate Choco Berry vs The Whole Truth Protein Bar Hazelnut

Both products are scored on the same eleven per-100g factors, so every figure below is directly comparable. Neither is recommended over the other - the numbers are shown so you can weigh the ones that matter to you.

RiteBite Max Protein · Food & Beverages

RiteBite Max Protein Ultimate Choco Berry

84/100

The top tier of RiteBite's bar range, a 100 g bar delivering 30 g of protein from a 38% blend of soy nuggets, whey protein concentrate and calcium caseinate, with 17% fructooligosaccharide fibre, 7.5% cranberries and a 6% no-added-sugar strawberry preserve. The pack panel gives 336 kcal, 30 g protein, 46.6 g carbohydrate of which only 2.8 g sugars, 10 g fibre, 10.6 g fat of which 2.8 g saturated, and 125 mg sodium per 100 g. On protein per 100 g and on sugar it is the strongest bar in this file; the sweetness comes from maltitol.

Full breakdown

The Whole Truth · Food & Beverages

The Whole Truth Protein Bar Hazelnut

72/100

A 67 g bar delivering 20 g of protein from a six-ingredient declaration: 39.5% hazelnuts, 24.6% dates, a 22.4% whey concentrate and isolate blend, 4.5% cashews, 4.5% cocoa butter and 4.5% cocoa powder. The pack panel gives 513 kcal, 31.3 g protein, 30.6 g carbohydrate of which 18.2 g sugars and zero added sugars, 10.7 g fibre, 29.6 g fat of which 6 g saturated, and 157 mg sodium per 100 g. It is the highest-protein and highest-calorie bar in this file, and the two facts are the same fact: the calories are hazelnut. It is sold in five and six bar boxes.

Full breakdown

Score breakdown, factor by factor

Each factor is scored 0-100 against the published thresholds, then weighted into the overall score. The highlighted side is the higher factor score, not a recommendation.

Metric	RiteBite Max Protein Ultimate Choco Berry	The Whole Truth Protein Bar Hazelnut
Added Sugar	100 /100	100 /100
Protein	100 /100	100 /100
Fibre	90 /100	90 /100
Calories	80 /100	20 /100
Ingredients	80 /100	100 /100
Total Sugar	100 /100	50 /100
Saturated Fat	70 /100	50 /100
Carbohydrates	70 /100	70 /100
Sodium	70 /100	60 /100
Total Fat	70 /100	20 /100
Processing	50 /100	80 /100

Nutrition, per 100g

Per 100g, which is the basis both packs declare and the only one on which two products can be compared directly - why that matters.

Metric	RiteBite Max Protein Ultimate Choco Berry	The Whole Truth Protein Bar Hazelnut
Calories	336 kcal	513.43 kcal
Protein	30 g	31.34 g
Carbohydrates	46.6 g	30.6 g
Total sugar	2.8 g	18.21 g
Added sugar	0 g	0 g
Fibre	10 g	10.75 g
Total fat	10.6 g	29.55 g
Saturated fat	2.8 g	5.97 g
Sodium	125 mg	156.57 mg

Ingredients

RiteBite Max Protein Ultimate Choco Berry

Protein Blend (38%) (Soy Nuggets, Whey Protein Concentrate, Calcium Caseinate), Dietary Fiber (17%) (Fructooligosaccharide), Dark Compound No Added Sugar (12%) (Maltitol, Edible Vegetable Fat (Hydrogenated), Cocoa Solids, Milk Solids, Emulsifier (Soy Lecithin)), Maltitol, Cranberries (7.5%), Rice Bran Oil, Strawberry Preserve (6%) (No Added Sugar)

The Whole Truth Protein Bar Hazelnut

Hazelnuts 39.5%, Dates 24.6%, Whey Protein Blend (Concentrate + Isolate) 22.4%, Cashews 4.5%, Cocoa Butter 4.5%, Cocoa Powder 4.5%

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