Side by side

Britannia Jim Jam vs Phab Mocha Nut Fudge Protein Bar

Both products are scored on the same eleven per-100g factors, so every figure below is directly comparable. Neither is recommended over the other - the numbers are shown so you can weigh the ones that matter to you.

Britannia · Food & Beverages

Britannia Jim Jam

31/100

A jam and creme sandwich biscuit topped with sugar sprinkles, on shelf since 2006. The declaration quantifies sugar at 24% and fruit products at just 0.7%, that fruit being apple juice concentrate, banana powder and plum juice concentrate rather than the jam the name suggests. The pack panel gives 483 kcal, 5 g protein, 73 g carbohydrate of which 32.9 g sugars and 30.4 g added sugars, and 19 g fat of which 9.5 g saturated per 100 g. The gap between 24% declared sugar and 0.7% declared fruit is the fact a comparison page exists to surface.

Full breakdown

Phab · Food & Beverages

Phab Mocha Nut Fudge Protein Bar

84/100

A 65 g bar that Phab markets as carrying 21 g of protein, 8 g of fibre and zero added sugar. The panel gives 374 kcal, 32.3 g protein, 42.5 g carbohydrate of which 11.5 g sugars, 12.2 g fibre, 11.2 g fat of which 4.5 g saturated, and 235 mg sodium per 100 g - the second-highest protein density in this file behind The Whole Truth Hazelnut, at two thirds of its calories. Phab's own domains do not resolve, so no brand image and no ingredient declaration could be obtained.

Full breakdown

Score breakdown, factor by factor

Each factor is scored 0-100 against the published thresholds, then weighted into the overall score. The highlighted side is the higher factor score, not a recommendation.

Metric	Britannia Jim Jam	Phab Mocha Nut Fudge Protein Bar
Ingredients	80 /100	100 /100
Calories	30 /100	70 /100
Saturated Fat	30 /100	60 /100
Added Sugar	20 /100	100 /100
Protein	20 /100	100 /100
Sodium	50 /100	50 /100
Processing	40 /100	100 /100
Total Fat	40 /100	60 /100
Carbohydrates	30 /100	70 /100
Total Sugar	20 /100	60 /100
Fibre	10 /100	100 /100

Nutrition, per 100g

Per 100g, which is the basis both packs declare and the only one on which two products can be compared directly - why that matters.

Metric	Britannia Jim Jam	Phab Mocha Nut Fudge Protein Bar
Calories	483 kcal	374.15 kcal
Protein	5 g	32.31 g
Carbohydrates	73 g	42.46 g
Total sugar	32.9 g	11.54 g
Added sugar	30.43 g	0 g
Fibre	0 g	12.15 g
Total fat	19 g	11.23 g
Saturated fat	9.5 g	4.46 g
Sodium	211 mg	234.92 mg

Ingredients

Britannia Jim Jam

Refined Wheat Flour (Maida), Sugar (24%), Refined Palm Oil & Interesterified Vegetable Fat, Invert Sugar Syrup, Dextrose, Milk Products (Milk Solids & Sweetened Condensed Milk), Edible Maize Starch, Maltodextrin, Fruit Products (0.7%) (Apple Juice Concentrate, Banana Powder & Plum Juice Concentrate), Iodised Salt, Emulsifiers [322(i) & 471], Raising Agents [503(ii) & 500(ii)], Nature Identical and Artificial Flavouring Substances

Phab Mocha Nut Fudge Protein Bar

No ingredient list recorded. Missing data, not a clean label - why the distinction matters.

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Reading the numbers

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