Britannia Jim Jam

A jam and creme sandwich biscuit topped with sugar sprinkles, on shelf since 2006. The declaration quantifies sugar at 24% and fruit products at just 0.7%, that fruit being apple juice concentrate, banana powder and plum juice concentrate rather than the jam the name suggests. The pack panel gives 483 kcal, 5 g protein, 73 g carbohydrate of which 32.9 g sugars and 30.4 g added sugars, and 19 g fat of which 9.5 g saturated per 100 g. The gap between 24% declared sugar and 0.7% declared fruit is the fact a comparison page exists to surface.