Side by side

Britannia Jim Jam vs RiteBite Max Protein Active Choco Slim

Both products are scored on the same eleven per-100g factors, so every figure below is directly comparable. Neither is recommended over the other - the numbers are shown so you can weigh the ones that matter to you.

Britannia · Food & Beverages

Britannia Jim Jam

31/100

A jam and creme sandwich biscuit topped with sugar sprinkles, on shelf since 2006. The declaration quantifies sugar at 24% and fruit products at just 0.7%, that fruit being apple juice concentrate, banana powder and plum juice concentrate rather than the jam the name suggests. The pack panel gives 483 kcal, 5 g protein, 73 g carbohydrate of which 32.9 g sugars and 30.4 g added sugars, and 19 g fat of which 9.5 g saturated per 100 g. The gap between 24% declared sugar and 0.7% declared fruit is the fact a comparison page exists to surface.

Full breakdown

RiteBite Max Protein · Food & Beverages

RiteBite Max Protein Active Choco Slim

84/100

A 20 g protein bar in RiteBite's Active line, positioned for weight management rather than mass gain and sold as a single 70 g bar. It shares the Active line's price point with the Choco Fudge and Green Coffee Beans bars. Its barcode is published on the brand's own storefront; no ingredient declaration could be retrieved from Open Food Facts or from any reachable page, but a retailer-published panel for this exact flavour has supplied the nine values below - they are not inferred from a sibling flavour.

Full breakdown

Score breakdown, factor by factor

Each factor is scored 0-100 against the published thresholds, then weighted into the overall score. The highlighted side is the higher factor score, not a recommendation.

Metric	Britannia Jim Jam	RiteBite Max Protein Active Choco Slim
Ingredients	80 /100	100 /100
Calories	30 /100	80 /100
Saturated Fat	30 /100	50 /100
Added Sugar	20 /100	100 /100
Protein	20 /100	100 /100
Sodium	50 /100	60 /100
Processing	40 /100	100 /100
Total Fat	40 /100	50 /100
Carbohydrates	30 /100	60 /100
Total Sugar	20 /100	90 /100
Fibre	10 /100	90 /100

Nutrition, per 100g

Per 100g, which is the basis both packs declare and the only one on which two products can be compared directly - why that matters.

Metric	Britannia Jim Jam	RiteBite Max Protein Active Choco Slim
Calories	483 kcal	370 kcal
Protein	5 g	29.9 g
Carbohydrates	73 g	47.8 g
Total sugar	32.9 g	3.3 g
Added sugar	30.43 g	0 g
Fibre	0 g	11.5 g
Total fat	19 g	14.6 g
Saturated fat	9.5 g	5.4 g
Sodium	211 mg	156.7 mg

Ingredients

Britannia Jim Jam

Refined Wheat Flour (Maida), Sugar (24%), Refined Palm Oil & Interesterified Vegetable Fat, Invert Sugar Syrup, Dextrose, Milk Products (Milk Solids & Sweetened Condensed Milk), Edible Maize Starch, Maltodextrin, Fruit Products (0.7%) (Apple Juice Concentrate, Banana Powder & Plum Juice Concentrate), Iodised Salt, Emulsifiers [322(i) & 471], Raising Agents [503(ii) & 500(ii)], Nature Identical and Artificial Flavouring Substances

RiteBite Max Protein Active Choco Slim

No ingredient list recorded. Missing data, not a clean label - why the distinction matters.

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Reading the numbers

Added sugar vs total sugar How to read a nutrition label How to read an ingredient list How Filtizy scores work