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Britannia Jim Jam vs RiteBite Max Protein Ultimate Choco Berry

Both products are scored on the same eleven per-100g factors, so every figure below is directly comparable. Neither is recommended over the other - the numbers are shown so you can weigh the ones that matter to you.

Britannia Jim Jam
Britannia · Food & Beverages

Britannia Jim Jam

31/100

A jam and creme sandwich biscuit topped with sugar sprinkles, on shelf since 2006. The declaration quantifies sugar at 24% and fruit products at just 0.7%, that fruit being apple juice concentrate, banana powder and plum juice concentrate rather than the jam the name suggests. The pack panel gives 483 kcal, 5 g protein, 73 g carbohydrate of which 32.9 g sugars and 30.4 g added sugars, and 19 g fat of which 9.5 g saturated per 100 g. The gap between 24% declared sugar and 0.7% declared fruit is the fact a comparison page exists to surface.

Full breakdown
vs
RiteBite Max Protein Ultimate Choco Berry
RiteBite Max Protein · Food & Beverages

RiteBite Max Protein Ultimate Choco Berry

84/100

The top tier of RiteBite's bar range, a 100 g bar delivering 30 g of protein from a 38% blend of soy nuggets, whey protein concentrate and calcium caseinate, with 17% fructooligosaccharide fibre, 7.5% cranberries and a 6% no-added-sugar strawberry preserve. The pack panel gives 336 kcal, 30 g protein, 46.6 g carbohydrate of which only 2.8 g sugars, 10 g fibre, 10.6 g fat of which 2.8 g saturated, and 125 mg sodium per 100 g. On protein per 100 g and on sugar it is the strongest bar in this file; the sweetness comes from maltitol.

Full breakdown

Score breakdown, factor by factor

Each factor is scored 0-100 against the published thresholds, then weighted into the overall score. The highlighted side is the higher factor score, not a recommendation.

MetricBritannia Jim JamRiteBite Max Protein Ultimate Choco Berry
Ingredients80 /10080 /100
Calories30 /10080 /100
Saturated Fat30 /10070 /100
Added Sugar20 /100100 /100
Protein20 /100100 /100
Sodium50 /10070 /100
Processing40 /10050 /100
Total Fat40 /10070 /100
Carbohydrates30 /10070 /100
Total Sugar20 /100100 /100
Fibre10 /10090 /100

Nutrition, per 100g

Per 100g, which is the basis both packs declare and the only one on which two products can be compared directly - why that matters.

MetricBritannia Jim JamRiteBite Max Protein Ultimate Choco Berry
Calories483 kcal336 kcal
Protein5 g30 g
Carbohydrates73 g46.6 g
Total sugar32.9 g2.8 g
Added sugar30.43 g0 g
Fibre0 g10 g
Total fat19 g10.6 g
Saturated fat9.5 g2.8 g
Sodium211 mg125 mg

Ingredients

Britannia Jim Jam

Refined Wheat Flour (Maida), Sugar (24%), Refined Palm Oil & Interesterified Vegetable Fat, Invert Sugar Syrup, Dextrose, Milk Products (Milk Solids & Sweetened Condensed Milk), Edible Maize Starch, Maltodextrin, Fruit Products (0.7%) (Apple Juice Concentrate, Banana Powder & Plum Juice Concentrate), Iodised Salt, Emulsifiers [322(i) & 471], Raising Agents [503(ii) & 500(ii)], Nature Identical and Artificial Flavouring Substances

RiteBite Max Protein Ultimate Choco Berry

Protein Blend (38%) (Soy Nuggets, Whey Protein Concentrate, Calcium Caseinate), Dietary Fiber (17%) (Fructooligosaccharide), Dark Compound No Added Sugar (12%) (Maltitol, Edible Vegetable Fat (Hydrogenated), Cocoa Solids, Milk Solids, Emulsifier (Soy Lecithin)), Maltitol, Cranberries (7.5%), Rice Bran Oil, Strawberry Preserve (6%) (No Added Sugar)

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