Side by side

Britannia NutriChoice Digestive Zero vs RiteBite Max Protein Ultimate Choco Berry

Both products are scored on the same eleven per-100g factors, so every figure below is directly comparable. Neither is recommended over the other - the numbers are shown so you can weigh the ones that matter to you.

Britannia · Food & Beverages

Britannia NutriChoice Digestive Zero

60/100

The zero-added-sugar digestive in Britannia's NutriChoice range, and the only biscuit in this file built on whole wheat atta at 61% rather than refined maida, with wheat bran at 5.4%. Sweetness comes from sweeteners 965(i), 965(ii) and 955 instead of sugar. On its declaration alone it is the strongest product on this shelf, which is exactly why shipping it with an unfilled panel is dangerous: the scorer cannot see any of that. Britannia publishes the declaration and the pack's nutrition panel image; that image has now been read and the nine values below are the pack's own.

Full breakdown

RiteBite Max Protein · Food & Beverages

RiteBite Max Protein Ultimate Choco Berry

84/100

The top tier of RiteBite's bar range, a 100 g bar delivering 30 g of protein from a 38% blend of soy nuggets, whey protein concentrate and calcium caseinate, with 17% fructooligosaccharide fibre, 7.5% cranberries and a 6% no-added-sugar strawberry preserve. The pack panel gives 336 kcal, 30 g protein, 46.6 g carbohydrate of which only 2.8 g sugars, 10 g fibre, 10.6 g fat of which 2.8 g saturated, and 125 mg sodium per 100 g. On protein per 100 g and on sugar it is the strongest bar in this file; the sweetness comes from maltitol.

Full breakdown

Score breakdown, factor by factor

Each factor is scored 0-100 against the published thresholds, then weighted into the overall score. The highlighted side is the higher factor score, not a recommendation.

Metric	Britannia NutriChoice Digestive Zero	RiteBite Max Protein Ultimate Choco Berry
Added Sugar	100 /100	100 /100
Fibre	80 /100	90 /100
Ingredients	90 /100	80 /100
Total Sugar	100 /100	100 /100
Protein	50 /100	100 /100
Calories	30 /100	80 /100
Carbohydrates	40 /100	70 /100
Saturated Fat	20 /100	70 /100
Processing	40 /100	50 /100
Total Fat	30 /100	70 /100
Sodium	10 /100	70 /100

Nutrition, per 100g

Per 100g, which is the basis both packs declare and the only one on which two products can be compared directly - why that matters.

Metric	Britannia NutriChoice Digestive Zero	RiteBite Max Protein Ultimate Choco Berry
Calories	479 kcal	336 kcal
Protein	8 g	30 g
Carbohydrates	69 g	46.6 g
Total sugar	3 g	2.8 g
Added sugar	0 g	0 g
Fibre	9 g	10 g
Total fat	21 g	10.6 g
Saturated fat	10 g	2.8 g
Sodium	486 mg	125 mg

Ingredients

Britannia NutriChoice Digestive Zero

Wheat Flour (Atta) (61%), Refined Palm Oil, Sweeteners [965(i) & (ii) and 955], Wheat Bran (5.4%), Raising Agents [503(ii) & 500(ii)], Maltodextrin, Milk Solids, Iodised Salt, Emulsifiers [322(i), 471 & 472e], Malt Extract, Nature Identical & Artificial (Milk) Flavouring Substances, Antioxidant (307c), Dough Conditioner (223) and Spice (Nutmeg)

RiteBite Max Protein Ultimate Choco Berry

Protein Blend (38%) (Soy Nuggets, Whey Protein Concentrate, Calcium Caseinate), Dietary Fiber (17%) (Fructooligosaccharide), Dark Compound No Added Sugar (12%) (Maltitol, Edible Vegetable Fat (Hydrogenated), Cocoa Solids, Milk Solids, Emulsifier (Soy Lecithin)), Maltitol, Cranberries (7.5%), Rice Bran Oil, Strawberry Preserve (6%) (No Added Sugar)

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Reading the numbers

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